Lady Isabella Hervey, who shot to public attention in recent “reality” show Celebrity Love Island, has announced that she is the new face of Playboy in the UK. She’ll be doing a spread for the magazine as well as representing its TV channel and website.

“Playboy UK wanted somebody who had an innocence about them but could look sexy at the same time,” she said recently.

“I want to show people it can be upmarket. It’s not just all about boobs and stuff like that.”