Sarah Harding has signed a £100,000 contract to be the face of bra company Ultimo - the first time a member of Girls Aloud has signed up for any work without the others.

A source revealed: “Sarah isn’t afraid of showing off her body - she’s got a great figure and she knows it.”

“The other [Girls Aloud] girls aren’t as confident about their bodies as Sarah so it’s not something they would go for. They have done sexy shoots for lads’ mags but doing a modelling deal in just bra and pants is not the same thing.”

The company currently use Helena Christensen for their adverts but are hoping Sarah will appeal to a slightly younger audience.