Victoria Beckham has reportedly been labelled a “grade-A b*tch” by staff members on her new reality TV show and producers are worried the series will be a flop because of the lack of action.

A staff source from the show told Britain’s Star magazine: “We think she’s full of herself and not very nice. She’s very picky, demanding and rude. And she was mean to the assistants, too.”

“She waltzes around with her icy attitude. People will walk up to her and say, ‘Welcome to America’, or, ‘Good luck with the move’, and she doesn’t even stop to talk to them.”

Cameos from Victoria’s Hollywood friends - such as Katie Holmes and Jennifer Lopez - have reportedly been boycotted to avoid detracting from the show’s star.

The source added: “No one knows what to do with her to make the show interesting - she’s so boring! Every suggestion the producers make, she rejects.”

“The show is designed to make her a star in the States, but she’s dreaming if she thinks that’s going to happen. She’s coming off as a grade-A b*tch.”