Lily Allen has said she believes the overly made-up and designer-obsessed culture favoured by British WAGs and the like is coming to an end because younger people are tired of it.

Lily recently described the perma-tan, perma-accesorised look, beloved by the likes of Victoria Beckham and Coleen McLoughlin, as “horrendous”: “I don’t like that thought-about thing - the hair, the nails, the tan, the different handbag to go with every outfit.”

She added “People of my generation have become sceptical about it. We’ve had it shoved in our faces, and because of all these reality TV shows. we’ve seen how it all works behind the scenes. Rather than think, ‘She must be cool because she is a magazine’, we don’t buy into it.”