Victoria Beckham is reportedly planning to open a designer boutique in Los Angeles to truly establish her position as a style icon.

A source told the People newspaper that the shop on Melrose Avenue in Beverly Hills will sell her own “dVb” range of denims, sunglasses and handbags, as well as select items from other designers.

The source said Victoria hopes to attract LA’s fashion elite to the store and her celebrity friends Katie Holmes and Eva Longoria are fully supporting the Spice Girl’s plans: “Victoria wants to ensure she is as much of a fashion icon in the States as in the UK and this seems the ideal way to do it.”

“Melrose Avenue is THE place to have a store if you are a designer, so if Victoria pulls it off it will do wonders to boost her status.”

“There are plans for a massive ad campaign to coincide with it. Nothing will be done by halves.”

“Victoria is also in talks to model the designs herself but may decide it would just be better to stick to the business side of things.”