Holly WilloughbyHolly Willoughby has said she likes that there is a growing culture of niceness in the British TV world as a reaction to the “ladette” culture on London and Hollywood’s partying scenes.

The Dancing on Ice presenter explained to the Daily Mail: “You always feel guilty saying nice because nice is linked very closely to boring. But I think there is a natural backlash to the ladette, Big Brother culture - people being famous for who they slept with or having the biggest breasts they could possibly have.”

“[But] when I sit down with my children, or grandchildren, and get out the big box of my life, I can show them really lovely things and be really proud they’re going to watch Dancing on Ice.”

“Some of these other girls are going to go: ‘Oh, here’s my expose of me sleeping with this footballer.” Or: “Here’s a picture of me getting out of a car with no knickers on or getting wrecked.’ It’s not a nice thing, is it?”

She added that her best friend Fearne Cotton is also “nice” despite her perchant for gigs and tattoos: “She’s so not ladette. That’s something that’s been created because she likes going to see live music. I think people like to label you and put you into little boxes.”

“Because Fearne likes going to gigs and wears trendy clothes, that must mean she likes rock ‘n’ roll people, which means she has to be drinking all night.”

“In truth, I rarely see her without a muffin tin in her hand, baking cakes. That’s what she likes to do. Every time she comes round to my house she has always got a new box of biscuits she’s made. But I suppose that doesn’t quite fit into the ladette culture she’s supposed to be in.”

“Because I’m married and like being at home, I’m labelled as a Stepford wife. I like going to gigs with Fearne, too. We’re both just always there for each other.”

But she realises that the nice/naughty cultural pendulum could very easily slip back again: “I’m sure I will be so boring in about ten years and ladettes will be ruling the roost once again.”