Sean JohnSean Combs, the artist formerly known as Puff Daddy, Puffy, P Diddy and Diddy, has announced he’s changing his official nickname once again.

The rapper turned music producer and fashion designer has now revealed he’d like to be known by as Sean John, his real first and middle names, like his clothing label.

He explained recently: “I have always evolved and taken a different name each time.”

“It’s nothing unusual where I come from.”

“Right now I want to be Sean John because that’s where I am.”