Jennifer AnistonJennifer Aniston has come up with her own Plan B and set up a new production company.

The former Friends star started production firm Plan B Entertainment with ex-husband Brad Pitt in 2003 and so far the company has released seven films, including Troy, Charlie and the Chocolate Factory and The Departed - but after Jennifer split from Brad in 2005, she phased out her involvement with the company.

Now she’s set up a new company with producer Kristen Hahn, called Echo Films and the two women hope to develop a variety of projects from books and real life stories.

In a statement released earlier this week, they explained: “We’re drawn to stories about people finding their voice and finding their way because they help us as listeners and viewers do what we feel we’re all trying to do, which is making sense of our lives through the stories of others.”

“That’s why we chose the name Echo, to echo back an idea, a challenge, something that resonates through all of us.”