Guy RitchieGuy Ritchie is reportedly not content with owning his own pub - he wants to launch his own whiskey brand too.

A source told the Sun: “Guy is a massive whisky fan and wants to set up his own brand.

“Since opening The Punch Bowl he has tried some classics. He loves a 33-year-old malt - but reckons he can do better. He wants his to be the ultimate, exclusive whisky brand.

“He’s into his country pursuits and only drinks whisky in his boozer out of specially-made glasses. [He] loves the idea of coming back in his tweed and deerstalker and sipping his own brand of whisky which is the best in the world.”

But unlike most celebrity-branded products, he’s not planning on stack-’em-high-sell-’em-cheap in supermarkets: “He plans to stuff the current top prices with his brand.

“He reckons there are plenty of rich businessmen and rock stars who would pay six figures for the world’s best whisky.”