amy winehouseAmy Winehouse is reportedly setting up her own record label to kickstart the career of her 12 year old goddaughter Dionne Bromfield.

Amy is said to have sunk £1million into the label, named Lioness, and has been working with Dionne on her first album, set for release in March.

A source told the News of the World: “The album is co-produced and co-written by Amy. It has a kind of funky Motown soul sound.

“Amy thinks Dionne is so talented that she didn’t want to wait for record companies to come knocking in a few years.

“This is a very exciting business venture for Amy. It marks a new phase in her career, just like when Madonna set up Maverick Records.

“Amy is covering all the costs herself. She wants to sign up more acts and bands who she supports to help nurture a new generation of talent.”

Dionne, who recently flew to the Caribbean to be with Amy on holiday in St Lucia, added: “I had a lot of record companies wanting to sign me but I didn’t know where to go. So for Amy to set up this record company and make me her first signing means so much.”

Amy is also said to have helped line up stars such as Lady GaGa, Lemar and X Factor finalist Eoghan Quigg to duet with Dionne on the record.