They were never a couple that is why they “broke up” for no reason. All these actions are designed to keep Jen in the news by the PR department. They are making fun of tabloids in a way. Giving people what they want: steamy tales, possible babies, break ups, make ups, until it gets boring. This will happen until she is married. Right now people are watching a soap opera projected onto a smokescreen. She has a real life behind the scenes that will appear soon. The next one, I’d guess is the “coca cola”.